Say I Do In France

Directory website for suppliers and venues in France
Felthouse is an award winning design studio based in London

Say I Do In France

The digital transformation of ‘Say I Do In France’ is a prime example of how targeted web design and development can redefine a brand and its market position. The predecessor, ‘Brides in France’, while successful, was identified as having a brand name that didn’t fully encompass the inclusive and comprehensive service the platform aimed to provide for all couples planning their dream wedding in France. Recognising the need for a broader appeal and an updated digital presence, Felthouse embarked on a journey to create what has become the premier wedding directory website in France.

Objective and Approach:

The primary goal was to develop a website that resonated with all couples, providing an intuitive, user-friendly experience that made planning a wedding in France a seamless, enjoyable experience. Our approach was multifaceted, focusing on inclusive branding, enhanced usability, and visual appeal.

Inclusive Branding:

The transition to ‘Say I Do In France’ marked a significant shift towards inclusivity, aiming to welcome all couples of all types with open arms. The new name reflects a modern, holistic approach to wedding planning, inviting everyone to celebrate their love in France, one of the most romantic destinations in the world.

Enhanced Usability:

Understanding the diverse needs of couples planning their weddings, we prioritised ease of use and navigation in the website’s design. The development of easy-to-use filters and a clear, intuitive layout ensures that users can effortlessly browse through a wide array of options, from venues to vendors. This focus on user experience (UX) design principles has made the platform incredibly accessible and efficient for couples to find exactly what they’re looking for.

Visual Appeal and Large Imagery:

Given the importance of aesthetics in the wedding industry, ‘Say I Do In France’ features large, high-quality images that showcase the beauty and diversity of wedding options available across France. This visual strategy not only enhances the user’s browsing experience but also serves as a powerful marketing tool, capturing the imagination and aspirations of couples dreaming of their perfect wedding day.

Outcome: The Premier Wedding Directory in France:

The transformation of ‘Say I Do In France’ has been profound, both in terms of branding and digital presence. By addressing the need for an inclusive, user-friendly, and visually captivating platform, the website has successfully positioned itself as the number one directory for weddings in France. Its comprehensive offerings, combined with an impeccable user experience, have attracted a broad audience, making it the go-to resource for couples planning to say their vows in the picturesque locales of France.

Conclusion:

The journey of ‘Say I Do In France’ from ‘Brides in France’ is a testament to the power of thoughtful rebranding and strategic web development. By focusing on inclusivity, user experience, and visual storytelling, Felthouse has not only revitalised a brand but also set a new standard for online wedding planning resources. This project exemplifies our commitment to delivering digital solutions that meet evolving consumer needs, ensuring that every couple can find their perfect path to ‘I do’ in France.

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